Treatwell: The Easiest way to book beauty

This campaign communicated the benefits of using the Treatwell app in a simple and direct way.

We moved away from our monochrome approach which had become fatigued, and used our bold and colourful patterns – an underused brand marque – to stand out. The Treatwell app was shown in context (part of the photography) and, with our signature close-crops, allowed us to show the app in detail.

Lastly, more consideration was placed on media and creative together to ensure the ads were contextually relevant.